About Julie Jenson Bennett

Writer, turned interaction designer, turned business manager, turned innovation and product design consultant.

I spent twelve years at Intel in Portland, Oregon. In 2005, I  spurned the digital for the physical and joined UK product design consultancy, PDD as Head of Research and Human Sciences. In 2008, I helped co-found a new product design capability at 1HQ to explore the cross-over points between the things companies sell and the ways they sell them.

2010 found me striking out and working on a book on how business and design can use semiotics and associated cultural dark arts to make radical innovation of meaning in the market.

But while I love writing, I love doing even more. I am now launching a product design consultancy called Precipice to bring these new principles of meaning-centred design to the market.

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